Years ago, our co-founder + licensed stylist, Aeleise, took a few months off to test a variety of different products on the market to help develop our now curated product list. For professional stylists, we’re typically looking at quality, well-formulated ingredients, performance and wholesale availability.

In the 7 years that we’ve been present on Al Gore’s Internet, we have watched the growing popularity of styling foams/mousses. While we cannot take credit for the invention of styling foams/mousses, we can without a doubt take full credit for introducing the tight curl + natural hair community to them.

A Hydrate & Define aka wash and go is an enhancement of the natural curl pattern of the hair. There’s a certain technique + application needed to successfully execute a wash and go. This blog post will outline 5 things professional hair stylists want you to know about wash and go’s.