Simply put, a lot of naturals’ biggest challenge when it comes to their natural hair is dryness. Many naturals have been told over and over again to utilize the LOC method—which stands for leave-in conditioner, oil and cream to combat dryness and add moisture to the hair. Over here at Black Girl Curls, we’re here to tell you as licensed stylists and tight curl educators of a combined 10+ years, that the LOC/LCO method is load of crap.